DeWalt 100 Years NYC Takeover

Case Study

We helped DEWALT® celebrate its 100th anniversary by saying thank you to the tradespeople who are up before the sun to run the city that never sleeps. Our branded food truck handed out breakfast and swag to the tradespeople building the next iconic New York City skyscraper. We took over Wall Street and took to the streets in a giant toolbox truck, distributing tools to support the next generation of American builders.

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