Creative

Cases

• 

  Ascent Launch

  Vitamix

• 

  DeWalt 100 Years NYC Takeover

News

• 

  Media Buying Briefing: How generative AI is being applied in big and small settings - Digiday

  In an interview with Digiday Senior Editor Michael Bürgi, Raphael Rivilla, chief media officer at Marcus Thomas, explained the process of AI twinning to create lookalike audiences (and panels of lookalikes) to save clients time and money.

  Digiday, 11/11/2024

• 

  Connecting patients, providers, and data: a 360-degree approach to healthcare marketing

  Marcus Thomas, a leader in healthcare marketing, has spent over a decade shaping impactful campaigns for brands at the intersection of technology and wellness. AdForum's India Fizer interviewed Jill Lewis, Marcus Thomas SVP/Group Account Director to get the inside track on the agency's approach to Healthcare Marketing, specifically the unique challenges healthcare marketers face from HIPAA compliance to the balancing act of MLR reviews.

  adforum, 11/06/2024

• 

  Advertising Champions with Alison Clark of Marcus Thomas - Daily News Network

  Buzz Daily News Network produces a regular column and video interview with advertising leaders from coast to coast. Featured executives – Advertising Champions – share their background, accomplishments, and viewpoints on the agency world and advertising in general. In a recent installment, Marcus Thomas Chief Client and Growth Officer Alison Clark was the focus. She has story to tell, with a professional history includes Marcus Thomas, CBX, Colle McVoy, MONO, Leo Burnett Worldwide, DraftFCB, Deutsch LA, DDB Worldwide and JWT.

  Daily News Network, 09/10/2024

• 

  Marcus Thomas announces C-suite leadership shift

  Longtime Marcus Thomas leaders Scott Chapin and Jamie Venorsky are teaming to replace CEO Nancy Hill, who is retiring after two years at the agency. Hill, who helped raise the agency’s national profile during her tenure, has been working on her succession plan since she joined the agency in June of 2022. “I really never planned to return to an agency full time but as a board member and fan, it was the only thing to do when Jim Nash had to move up his retirement for personal reasons,” said Hill. “Having helped boost revenue with Scott and champion award-winning work with Jamie, I know the right team is in place to guide Marcus Thomas’ next chapter.” Chapin, president since July, assumes the CEO role. Venorsky, chief creative officer since 2019, will now also serve as president. They will co-lead the agency along with the shop’s all-star executive team that includes Chief Relationship Officer Heidi Modarelli-Frank, Chief Client Officer Alison Clark, and Chief Media Officer Raphael Rivilla. “Nancy has left us in good stead,” said Chapin. “The moves are delivering on a succession plan that was mapped out years ago. Having Nancy remain on our Board of Directors so we can retain access to her unparalleled industry knowledge and connections will continue to differentiate our offering.” Often described by teammates as being smart, analytical, fiscally astute, collaborative, and fair, Chapin is an open-minded, good listener who welcomes new ideas that drive growth. He credits Hill’s perspective on the industry landscape with helping the agency excel during tough market conditions. Revenue at Marcus Thomas is up 5 percent year-over-year. As chief creative officer, Venorsky has amplified Dexcom, Ohio Lottery, Festival Foods, Vitamix and more on large and local stages. “I’m excited to continue working alongside Scott, Heidi, Raf and Alison as we continue to drive the success of Marcus Thomas, but also champion our biggest asset – our talent,” said Venorsky. “We have already helped to drive a lot of growth over the years but in so many ways we are just getting started.” Chapin, the one-time chief operating officer of the agency, hails from the digital and analytical side of the advertising business. A numbers savant who understands the people behind the metrics, Chapin drove Marcus Thomas’ 2022 purchase of digital and data powerhouse ROInsights. With year-over-year growth from new and existing clients, Chapin has been instrumental in helping the agency scale and deliver for marketers. As for Hill, she’s looking forward to having the time to continue fulfilling her life-long commitment to giving back. It has always been a dream of hers to be able to work with organizations such as CASA which provides Court Appointed Special Advocates for children in the judicial system. “To say I’ve had a good run is an understatement,” said Hill. “I am immensely proud of the 40 years of work I’ve devoted to the advertising industry. Steering Marcus Thomas since 2022 has been a joy and I’m excited to watch the agency continue to reach and exceed its goals. With Scott, Jamie, and the entrenched leadership team at the helm, more growth is on the horizon.”

  Marcus Thomas LLC, 04/23/2024

• 

  Marcus Thomas and Akron Children’s Beach Takeover Highlights Need for Scoliosis Screenings - Roastbrief US

  Cleveland, Ohio, July 30, 2024 – Marcus Thomas and client Akron Children’s have partnered on an initiative that simultaneously protects kids from the sun and screens for scoliosis. The initiative, called SpineScreen, took over one of the most popular and largest beaches in Cleveland, Ohio last weekend to increase early detection of scoliosis and raise […]

  Roastbrief US, 07/31/2024

Clients

About

These are the five words that drive us: Seek and you will shine.

We built our agency around curiosity. We hate the status quo – even when it’s really good. We are seekers wo work in teams. We think of them as communities.

We surround client problems with curious experts. The word “integrated” doesn’t do our approach justice. Our communities of practice are symbiotic. We spark each other. We finish each other’s sentences. We seek together: analysts, creatives, social media wizards, media savants, CRM fanatics and more. Each of our communities is headed up by an agency partner. And each discipline shines on its own, not just as part of a team. Each boasts its own clients and garners its own top industry awards.

We work under one brand and one P&L. This means we can go wherever our seeking takes us, instead of being beholden to preconceived or packaged solutions.

We aren’t afraid to seek out the real problem. Because the most beautiful solution to the wrong problem isn’t beautiful at all. We seek so the work will shine. But most importantly, we seek so our clients and their brands will shine.

People

• 

  Scott Chapin

  CEO

• 

  Jamie Venorsky

  President and Chief Creative Officer

• 

  Alison Clark

  Chief Client and Growth Officer

• 

  Raphael Rivilla

  Chief Media Officer

• 

  Heidi Modarelli-Frank

  Chief Relationship Officer

• 

  Jason Hutchison

  Partner, SVP Digital

• 

  Amber Zent

  Partner, SVP Social

• 

  Stephanie Sumner

  SVP, Business Development