Ohio Lottery- Playable Radio

Case Study

As part of our Gamify Life strategy for the Ohio Lottery, we brought winning experiences straight to everyday Ohioans by giving an old-fashioned medium a modern twist. Say hello to the :60 pop song that’s actually a game. Between catchy beats, the lyrics circumvent the typical life, love, and loss found in typical songs – in favor of lyrics that surprisingly tell you a) this song’s a game and b) if you want a chance to win money, you need to use the listening/song identification function on your phone to play.

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