To announce DITTO, the first revolution in clothing patterns in 160 years, we hijacked New York Fashion Week. This innovation from Singer and JOANN uses digital projection technology so we did the same for our guerrilla takeovers and positioned the new brand as one who stands for size inclusivity. Utilizing influencers and pop-up events, the launch event garnered over 380M impressions, 1100% organic social growth and over 400 media placements in the first 30 days.