Removing your makeup at night is a smart thing to do. But it's not sexy. And for Swisspers®, the maker of cotton rounds used for makeup removal, it's not good. So how do we reinvigorate this un-sexy, not-good conversation about skin care and get young women to try our product? Simple: Practice Safe Sleep. Practice Safe Sleep is a faux public service campaign that tapped prominent beauty influencers to bring awareness to the dangers of sleeping with makeup. The results: a 35% sales lift over five years.

Healthy skin never felt so good.