The Super Bowl ad announces the U.S. launch of the next-generation Dexcom G7 CGM System, the most accurate, easy-to-use CGM available. The new ad is at the center of a broader awareness campaign that aims to highlight the “magic moments” people with diabetes can experience with a little help from their Dexcom G7 CGM. The campaign asks the diabetes community to share the personal magic moments they are most proud of on social media to show the world diabetes doesn’t have to hold anyone back.

“It’s a huge bet for a med-tech company to use the Super Bowl as the launching pad for a life-changing new technology for a disease that impacts 1 in 10 Americans,” said Marcus Thomas partner and chief creative officer Jamie Venorsky. “Having Nick as a passionate Dexcom fan and user tout the new Dexcom G7 lends street credibility and authenticity, a human connection. There’s nothing gratuitous about the use of his celebrity. His fandom is real for the product that’s so easy to use, it’s kind of like magic.”