Pumpkin: the quintessential fall ingredient, typically relegated to the last four months of the year. We set out to change that.

For LIBBY’S® 100% Pure Pumpkin (Nestlé® USA), we leveraged social media, influencer marketing, SEM, paid social, couponing, and a satellite media tout to position the beloved seasonal favorite up against other superfoods to show all the things #PumpkinCan do beyond the pie. Kale can’t stand in as a replacement for butter in baked goods. We wouldn’t recommend stirring a banana into your favorite chili recipe. You get the point.