Lam Research is a leading enabler for the semiconductor industry, manufacturing the machinery used to create advanced microchips. ​
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In a category saturated with similar color schemes and ambiguous promises, Lam wanted to differentiate themselves in order to attract top talent and stand out to new and current customers.​
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Iris helped them understand how authenticity and confidence would set them apart. We created a new brand visual identity focused on Lam’s precision and approach to collaboration. Colors, shapes and textures took inspiration from the actual silicon wafers that they help develop, accentuating their expertise, stability and scale. ​
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From there, we crafted a confident new tone of voice centered around their distinct processes, acute accuracy and co-creating environment—culminating in the pointed promise “Let’s Prove It”. ​
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This tone was brought to life alongside their visual identity through a brand narrative, website relaunch, video and social content.​
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Lam’s brand revamp showcases these often-humble innovators as the confident, industry leading partner committed to making a proven impact on the world through collaboration and ingenuity.​
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But what began as a design exercise, quickly turned into a strategic partnership, with Iris extending our influence to help guide external and internal communications strategies. Proving once again the power of an honest and authentic brand—and that of a true brand partnership.