Creative
Cases
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Turning a mac and cheese mishap into marketing magic for CPK
California Pizza Kitchen
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Samsonite Travel Like Your Parents
Samsonite
News
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California Pizza Kitchen adds Iris, Push to agency roster | Ad Age
California Pizza Kitchen announces Iris as strategy and creative AOR as it aims to revamp the brand
Ad Age, 10/16/2024
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California Pizza Kitchen’s mac and cheese mistake becomes a marketing opportunity | Ad Age
Iris turned a macaroni mishap into a massive brand moment for California Pizza Kitchen.
Ad Age, 07/22/2024
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Iris Appoints Eduardo Maruri as Global Creative Chair
The former Grey executive is tasked with elevating the agency’s creative reputation.
ADWEEK, 06/17/2024
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Iris Elevates Global CMO Jill Smith to CEO, Americas
Iris promotes ill Smith from her growth role to Americas CEO after a streak of new business wins
ADWEEK, 06/10/2024
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Samsonite Pitches Nostalgic Travel To Drive Excitement
Iris created a spot that marries nostalgia with adventure. It is all about the journey, accompanied by Samsonite luggage. The imagery, from the 1970s, evokes youth and excitement. The pitch: Imagine your parents when they were young and carefree.
Media Post, 06/13/2023
Clients
| Client | Start Year | End Year |
|---|---|---|
| FAGE | 2024 | Current |
| California Pizza Kitchen | 2024 | Current |
| Museum of Pop Culture (MoPOP) | 2023 | Current |
| adidas | 2002 | Current |
| Barclays | 2011 | Current |
| Bentley Motors | 2017 | Current |
| Samsonite | 2021 | Current |
| IKEA | 2016 | Current |
| InterContinental Hotels Group | 2008 | Current |
| Zaxby's | 2017 | 2023 |
About
We are Iris. The Participation Agency.
We use the power of Participation to help brands travel further, faster.
We combine creativity, data-driven media and the power of people to help brands explode into cultural moments and embed themselves in people’s lives.
The way ideas travel has changed.
Today, 79% of people don’t notice advertising, and 75% intentionally avoid or skip ads.
4 in 5 people trust those they’re connected with over brands.
And 54% of under 35s have switched brands following a social recommendation.
People now choose what content they want to engage with. They choose whether they’ll give a brand permission to talk to them.
But above all, the message has more potency if it’s delivered by someone they trust - if it has come from the community.
The Participation era is here.
Participation is how brands harness people powered energy to travel further and faster.
It is built on the understanding that your customers aren’t just your customers, they are your media channel, and your most compelling content. This is exactly what we do best.
Our core capabilities include:
Brand Strategy + Advertising
Content Production
Experiential Activation
CRM and Data
Digital Transformation
Loyalty Strategy & Programs
Performance Media
Partnerships and Sponsorships
Pricing Strategy
We have 5 offices in North America including Atlanta, Boston, New York, San Francisco, and Toronto.
People
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Jill Smith
Global Chief Marketing Officer
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Dipti Bramhandkar
Executive Planning Director & DE&I Lead
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Simon Spyer
CEO, Data Driven Futures
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Elizabeth Hall
Managing Director, Atlanta
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Simon Yoxall
Managing Director, NY
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Rupa Rajopadhye
Managing Director, Data Driven Futures
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Jordan Johnson
Group Account Director
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Dan Lescarbeau
VP of Growth, Iris North America
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Kareem Folarin
Global Marketing & New Business Manager