Creative
Cases
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Turning a mac and cheese mishap into marketing magic for CPK
California Pizza Kitchen
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Samsonite Travel Like Your Parents
Samsonite
News
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California Pizza Kitchen adds Iris, Push to agency roster | Ad Age
California Pizza Kitchen announces Iris as strategy and creative AOR as it aims to revamp the brand
Ad Age, 10/16/2024
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California Pizza Kitchen’s mac and cheese mistake becomes a marketing opportunity | Ad Age
Iris turned a macaroni mishap into a massive brand moment for California Pizza Kitchen.
Ad Age, 07/22/2024
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Iris Appoints Eduardo Maruri as Global Creative Chair
The former Grey executive is tasked with elevating the agency’s creative reputation.
ADWEEK, 06/17/2024
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Iris Elevates Global CMO Jill Smith to CEO, Americas
Iris promotes ill Smith from her growth role to Americas CEO after a streak of new business wins
ADWEEK, 06/10/2024
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Samsonite Pitches Nostalgic Travel To Drive Excitement
Iris created a spot that marries nostalgia with adventure. It is all about the journey, accompanied by Samsonite luggage. The imagery, from the 1970s, evokes youth and excitement. The pitch: Imagine your parents when they were young and carefree.
Media Post, 06/13/2023
Clients
| Client | Start Year | End Year |
|---|---|---|
| FAGE | 2024 | Current |
| California Pizza Kitchen | 2024 | Current |
| Museum of Pop Culture (MoPOP) | 2023 | Current |
| adidas | 2002 | Current |
| Barclays | 2011 | Current |
| Bentley Motors | 2017 | Current |
| Samsonite | 2021 | Current |
| IKEA | 2016 | Current |
| InterContinental Hotels Group | 2008 | Current |
| Zaxby's | 2017 | 2023 |
About
We are Iris. The Participation Agency.
We use the power of Participation to help brands travel further, faster.
Our core capabilities include:
Brand Strategy + Advertising
Content Production
Experiential Activation
CRM and Data
Digital Transformation
Loyalty Strategy & Programs
Performance Media
Partnerships and Sponsorships
Pricing Strategy
We have 5 offices in the Americas including Atlanta, Boston, New York, Toronto, and São Paulo.
People
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Jill Smith
Global Chief Marketing Officer
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Dipti Bramhandkar
Executive Planning Director & DE&I Lead
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Simon Spyer
CEO, Data Driven Futures
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Elizabeth Hall
Managing Director, Atlanta
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Simon Yoxall
Managing Director, NY
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Rupa Rajopadhye
Managing Director, Data Driven Futures
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Jordan Johnson
Group Account Director
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Dan Lescarbeau
VP of Growth, Iris North America
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Kareem Folarin
Global Marketing & New Business Manager