B2B Marketing Strategy
Coupa listed on Nasdaq in Q4 2016 at a valuation of over $1.5bn. Our work for the “spend management” software company-built brand fame and fuelled growth as they headed towards their successful IPO.

Savings-as-a-Service

Coupa help the world’s best businesses save $millions every year. “Savings-as-a-Service” is the creative platform that brought this purpose to life and brought unity across all communications. Post IPO our focus has been on development of the brand story and increasing effectiveness of content marketing and demand generation programs. “Value-as-a-Service” is the next step of the Coupa story.

The Real Math of Success

We activated Savings-as-a-Service by putting the voice of Coupa's customers at the heart of the storytelling. We filmed over 60 customer testimonials worldwide and created content and lead magnet tools for digital and social channels.