Making World Cup Athletes Famous on Social Media

Our goal for World Cup 2022, was to make Weston McKennie, Gio Reyna and Jesus Ferreira the most recognized athletes in the USMNT. It was key that we reach fans where they frequent most, social media.​
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By creating a hero film, fans were able to learn about our players by hearing from the people our players represent on the pitch. The docu-interview style footage is intercut with shots of a street artist who is seen bringing our athlete to life in a giant mural to help bring the activation full circle.