Meta x Ray-Ban - Coco Gauff "The Art of Downtime"

Meta

Creative

  • technology
  • creative
  • Talent
  • meta
  • ray-ban
  • coco gauff

There has been little room for the world to witness Coco living life normally as a teenager. Whether it’s spending time with friends, enjoying a night in with family or simply unwinding after a long day, it isn’t often we get to see Coco just being Coco. In Ray-Ban’s latest campaign with Meta, with the help of creative solutions company Translation, we worked with Coco Gauff to showcase their next-generation smart glasses. The campaign includes a view into Coco’s life from her perspective as she utilizes the glasses in her day-to-day activities. The world is not familiar with Coco when the pressures off, so as Coco enjoys her day off the court, the audience will be following along as she spends her downtime being her authentic self. This film gives viewers a never-before-seen perspective on the ways that Coco seamlessly utilizes the smart glasses while staying in the present moment during her everyday life.

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