The idea started with us wanting to empower people to celebrate their cross-cultural identities because more often than not, people choose to change or hide their cultural names so it may be easier to interact with the rest of society. We also wanted to tap into basketball, since this was launching around All-Star Weekend. Thus we decided to reinvent a game of HORSE between two cross-cultural celebrities, Giannis (who we’ve worked with before on previous WhatsApp campaigns - see ‘+234’) and Hasan (who has contributed to making the conversation around cultural names relevant) using Giannis’ Nigerian last name, ‘Adetokunbo’ instead. We wanted to share his name and culture with the world to inspire others to do the same, further bringing to life WhatsApp’s platform, ‘There’s No One Like Us’.