In Translation’s latest work with Beats by Dre we tell a captivating, cross-generational story starring basketball legend LeBron James and soccer phenom Erling Haaland—who share more than you might think. The story is about finding the confidence to excel, to dominate one’s sport. For James, nearing the twilight of his career, it’s about whether he can maintain his spectacular level of play. For Haaland, the Norwegian striker for Manchester City, it’s about whether he can live up to the stratospheric hype. LeBron’s wife Savannah James and Erling’s father Alfie Haaland narrate the spot, framing the challenges facing each athlete through an inspirational manifesto. The spot features Beats’ new Studio series of headphones, with LeBron and Erling wearing the Beats Studio Pro and Savannah and Alfie wearing Beats Studio Buds+.