Can a sandwich crafted with delectably roasted cuts make your taste buds quake with yearning? Can the flavor of a slow-cooked smoked sausage be so gloriously delicious that the sight of it sizzling makes your taste buds weep? If it’s Hillshire Farm … Oh, Hill Yeah.

“Oh, Hill Yeah” brings together Hillshire Farm’s different product lines—from deli meats to sausages to snack kits—under one attention-grabbing and completely ownable creative platform. The integrated campaign showcases Hillshire Farm’s high quality across TV, OLV, banners, print and more. And on social, we brought in cookbook author, actor and Emmy-nominated comedian Amy Sedaris to create craveable custom sandwiches inspired by, and named after, a handful of her famous friends. The Andy Coham, anyone?