King of CrabWalk

Creative

With the launch of the 2022 GMC Hummer EV, our “King of CrabWalk” brought back brand spokesperson LeBron James to show off the model’s unique new CrabWalk Mode. We also called on a small army of crabs, who crabwalk their way ashore, through town and onto LeBron’s driveway in a spot that shows off what makes the Hummer EV’s new maneuverability feature so revolutionary. 

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