Jim Beam has always been a bourbon made to be enjoyed by the many, not the select few. And in a world in which forces big and small are pushing us away from each other, “People Are Good For You” reminds us that we’re better with others. ​Our global, integrated campaign – from TV/OLV and Social to Retail and Experiential at the local level – modernizes the brand while honoring a family heritage that goes back seven generations.​