In 1953, Maker’s Mark burned the only copy of its 170-year-old family recipe to make a better bourbon. Our brand-new, global “Make Your Mark” creative platform draws on Maker’s origin story to reintroduce the brand across all channels in the most epic, modern way and galvanize the curious into action. “We have an iconic status here in the United States,” says KK Hall, Maker’s Mark Global Brand VP. “Our greatest aspiration is to secure that iconic status globally, and we think this is a really strong component of that ambition.”