Bentley’s customer base traditionally skews to an older male demographic.​ Iris was challenged to find ways for the brand to authentically connect with a younger and more diverse audience of high-net worth individuals in the US. Additionally, Bentley looked to demonstrate the levels of personalization on offer that enabled this new audience to co-create a Bentley that is uniquely theirs.

We created a collaboration in craftsmanship with Dominic Ciambrone (aka The Surgeon). The world’s leading creative sneaker customizer. Dominic created a line of limited-edition sneakers from Bentley materials and finishes including a unique pair that served as the keys to a 1/1 Bentley Flying Spur Hybrid x The Surgeon, revealed at Art Basel. The vehicle showcased the wealth of customization Bentley’s Mulliner team can offer in a Bentley like no other.