Client Problem/Situation:
Samsonite came to Iris to create a mid-funnel campaign that would span from April 2024 through October 2024 to increase engaged sessions on the website and, ultimately, product sales of their tentpole 2024 products.

Goal/KPI for the work:
The goal for the work were average click through rates of 1.43%, CPCs of $0.80, and ESR of 32%

Solution:
Iris created the “Bring it” campaign, showing customers that they can bring on anything with the help of Samsonite.

The "Bring It" campaign exemplifies Samsonite’s commitment to innovation by harnessing cutting-edge technology in virtual production; integrating LED screens to create immersive, surrealist worlds. This forward-thinking approach showcases the product benefits in captivating environments, proving no destination is too great for Samsonite.

The fantastical worlds drew inspiration from Samsonite’s iconic advertising history, notably the 1982 "Survivor" campaign illustrated by George I. Parrish Jr. Unlike its hand-drawn 1982 predecessor, "Bring It" relies on advanced AI and visual production techniques to bring its core worlds to life.

The campaign spotlighted three distinct collections in retro-futuristic locations, each highlighting its unique features. The lightweight Proxis, with its outer shell, offers exceptional strength and resilience that seemingly floats among the clouds. The durable collection boasts an elevated design in multiple color options in a Mars-inspired setting. The Ecodiver, rounding out the “Bring It” series, is crafted from water-resistant fabrics, setting a new standard in casual travel from urban streets to lush landscapes.

Results:
Iris creative consistently met and exceeded the KPIs of the program. We have also seen positive trends in sales of the featured products.