Co-founded by Michelle Obama, PLEZi is a nutrition brand with a mission to raise a healthier generation of kids. The company’s first offerings are a lower sugar juice box and soda alternative, but PLEZi is entering a heavily saturated category where soda reigns and better-for-you drinks are being introduced by the dozens. So, PLEZi must get in -and stay in- with Gen Zalphas (Gen Z + Gen Alpha) and Millennial moms by building a distinct brand with enduring cultural relevance.

Absurdly Good: Introducing the world’s first better-for-you drink with 75% less sugar, but all of the great taste - Absurdly Good pLEZI. We launched the Plezi brand by reimagining the world for what it could be, a world that’s Absurdly Good.