With the Super Bowl being the busiest advertising day of the year, Avocados From Mexico aimed to maximize impact on a lean budget while maintaining relevance and engagement among consumers
We executed a multi-channel strategy anchored by a 30-second humorous commercial during the first ad break of Super Bowl LI. The ad highlighted the brand’s nutritional benefits with a lighthearted approach. Complementing the broadcast effort was a digital activation, #AvoSecrets, centered around a mysterious cellphone filled with secrets and clues. Through digital channels, consumers engaged with the campaign and unlocked secrets for a chance to win prizes, extending the campaign’s reach and engagement through February 7.