Philadelphia: When it comes to cream cheese, there’s one name for almost everyone: Philadelphia.

They set the standard for what delicious cream cheese should taste like - they are the category leader and one of our biggest threats.

So we created a campaign platform with longevity that clearly communicates what makes this product different: It tastes just as good as traditional dairy cream cheese but it’s better for you and better for the environment.

Introducing: As Good, But Better

With dedicated Meta, OLV and in-store brand assets, we launched a brand new innovative cream cheese spread to stand out, break through and drive trial to win over the taste buds of our consumers.