Netflix came to us to spark fan love around the world ahead of the release of Stranger Things 4 with a hyper visual, traffic-stopping stunt.

In partnership with Netflix & the Empire State Building, we transformed the entire southern facade of New York’s most iconic skyscraper into a portal to the Upside Down, kicking off reality-bending activations around the globe in cities like London, Mumbai, Sydney, Tokyo and Kuala Lumpur.

The immersive projection spectacle lasted for two hours, with thousands of on-the-ground viewers in NYC witnessing a mysterious rift crack open on the facade of the building, revealing the lair of Season 4’s terrifying new villain, Vecna.

Driven by cryptic coordinates posted on social, superfans gathered at NYC’s Flatiron Plaza South for a themed viewing experience featuring photo ops, giveaways, easter eggs, and a perfect view of this surreal journey into the Upside Down.