In April of 2024, GE—the iconic company founded by Thomas Edison—ceased to be and, in its place, three new companies were born. To honor its incredible legacy and celebrate GE’s new chapter as GE Aerospace, GE Vernova (energy), and GE HealthCare — we created an integrated, global campaign: “Once, Now, Forever.”

We launched with a film touting GE’s very own “Opening Day” as standalone companies, recreating America’s first night game in 1935 – which was powered by GE technology and changed the game forever. The TVC ran in every baseball game over MLB's opening weekend.

Next, we took to the skies in New York City and Bangalore, India, using 1000x drones to tell the story of GE’s next chapter. Each show was a mixed media spectacle, anchored by a larger than life book installation, that told the story of this iconic company, as if the drones leapt off the pages.

Finally GE made history once again as it was the first ‘dual listing’ on the NYSE for GE Aerospace & GE Vernova. Our vision of ‘progress in parallel’ governed the entire NYSE listing day experience, from the facade banners to the bell ringing. To bring more eyes to this historic moment, we ran a comprehensive, global print and digital campaign, reaching key decision maker across more than 50 unique publications.

Our deep understanding of how technology and culture influence each other has led us to develop strategy after strategy over our tenure as GE’s media agency of record that keeps their brand more relevant than ever.