Bridgerton was a cultural phenomenon. But after a two year hiatus, Netflix knew they needed the world to fall back in love with their favorite show. So, we proposed a first-of-its-kind campaign that married unscripted TV, social storytelling and live experiences to create… an ACTUAL Bridgerton wedding for two lucky super fans.

We started by selecting Tiffany and Shanti, our “diamonds of the season,” working closely with the couple, cast, and 12 brand partners to plan the big day.

We followed Tiffany and Shani in a multi-chapter reality series that was narrated by Julie Andrews, distributed across Netflix social channels, and earned 30.6MM views.

As guests arrived and wedding bells rang, the couple was treated to the first original Bridgerton song, performed live by Grammy Award winner Tori Kelly.