ZenWTR is the only bottled water that is packaged in 100% recycled ocean-bound plastic. In fact, they use up to 5 used plastic bottles to make each of their bottles. So when the brand came to us to help launch their product, it only made sense to amplify the efforts ZenWTR is making to combat ocean pollution.

Enter the #ZenPose challenge — a kickass donation mechanism that challenges the audience to strike a yoga pose holding a bottle of ZenWTR to show us how they live in harmony with the ocean. With each post, ZenWTR will donate $1 to ocean conservation. Add Danny McBride, some humor and questionable language, and you’ve got yourself a buzzworthy social campaign.