Cases

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  DeadPool 2 | EP+Co Case Study

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  Dennys DJ & Kingston | EP+Co Case Study

Clients

About

EP+Co is an IPG agency headquartered in Greenville, SC, with a 30-person office in NY. We operate as a single unit with a 600-mile hallway.

While we’re not marketing anarchists, we are of the mind that most business problems require unorthodox solutions. Especially considering the fact that 90% of today’s consumers don’t fully believe advertising. That’s why our philosophy is to Unthink Everything. Coupled with our mission to build belief with brands we love, we’re able to chip away at the cynicism surrounding the entire industry.

We drive results by building the critical consumer belief our clients are so often missing. With care and consistency over time, using tools like data, ethics, brilliant ideas and sometimes even a literal hammer, we go beyond the surface of brand image to identify, expose and amplify authentic brand truth — truth that has the power to engage audiences and give brands solid new ground to stand on.

EP+Co is set apart by our rare level of in-house capabilities. With things like EPiQ (EP+Co’s research department) and Crate 8 (EP+Co’s fully realized production company) at our fingertips, we’re able to build belief faster and more efficiently, while controlling quality. What’s more, our process involves seating every team — including account, creative, strategy and production — at the table from first brief to final deliverable, meaning all parties are in the loop and can pivot quickly whenever necessary. Aside from how we work and what we deliver, there’s who we deliver to: an impressive roster of brands, though primarily CPG and Legacy Brands.

Indeed, we are defined by a history of reviving the icons and success marketing consumer packaged goods. With our mission and philosophy at the heart of everything we do, we bring brands into the future and ensure the category-definers reach new heights.


SPECIAL EXPERIENCE:

1. Legacy Brands
As culture changes and trends evolve, legacy brands have a tendency to lose their power. We dust them off, pick them up and launch them back into the world, stronger than ever. We revive and reimagine the icons by focusing on where they fit into the world now to make them relevant once again. In fact, we’ve turned John Deere’s 190-year-old tagline “Nothing Runs Like a Deere” into a campaign led by “Run With Us,” which younger fans were excited to do. And during our decade-long relationship with Denny’s, we turned the boomer brand into a millennial maverick without alienating a dedicated, loyal base. (Actually, we reinvented the “diner” category and used integrated channel management and messaging to connect with existing customers while also creating appeal for new visitors.) The result was unprecedented, with 10 years of sustained success in a category that had been suffering consistent declines.

2. CPG Brands
Our experience in consumer packaged goods has been put to the test with some of America’s most beloved brands, including Newell Brands, General Mills, Planet Oat and more — and our work has opened new doors for Old El Paso, BodyArmour, ZenWTR and Oui by Yoplait. Standing out on overwhelmed shelves and aisles is only possible when belief backs you up. We know how to find and amplify a brand’s voice through strategic touch points, without losing sight of each channel’s distinct purpose, to convert could-be consumers and sometimes-shoppers into die-hard brand loyalists who refuse to reach for anything other than our brands.

3. In-house Production - CR8 | Check out our CR8 website here
While we operate in NY and SC, just down the road from our SC office, we have constructed a 15,000 sf production facility and in-house team of more than 50 production experts, which we call our Crate 8 production team. This scale in production means we can ideate, engineer, design and produce content at the drop of a dime — because the best ideas, the ideas that promise to impact culture, don't wait around for "process" to play catch-up.

4. In-house Research & Insights - EPiQ
In the current landscape, change happens at the speed of light. For the vast majority of brands, hitting the market early won’t pay while being late is deadly. We understand the value in being able to get to the insights in the moment and being willing to let them go when that moment passes. Such a realization—driven by our clients’ needs and enthusiasm—is what led to the development of EPiQ. Anchoring the entire creative process in primary research and data analysis, EPiQ helps us capture consumer insights and refine concepts before they ever hit the market. We start by learning everything there is to know about the consumer. Then we infuse the consumer voice into every single aspect of the project, from the initial brief development to production to connections planning and strategic media placement.