Worth Rises | AI Abe | Case Study

Case Study

  • Creative Campaign

The 13th Amendment is celebrated for ending slavery in the U.S., and President Lincoln was among its biggest champions. But what most Americans don’t know is that the amendment includes an exception clause that has allowed slavery and involuntary servitude to be used as punishment for crime since 1865. While President Lincoln was indeed aware of the exception, he used it to solidify bipartisan support of the 13th Amendment — and anticipated it would be abolished shortly thereafter. So what would he say if he could see how many people are still suffering under it nearly two centuries later? Using AI, we asked him — and partnered with Worth Rises to develop a pro bono campaign: “The Most Famous Speech Never Given.”

X