Creative
Detroit Pistons "DO WORK" 2024/2025 Anthem
Detroit Pistons
Gibson "The One" | Global Launch Campaign
Gibson Brands
Wolverine "Out Do Every Day" | Global Brand Campaign
Wolverine Boots
Gibson "Hear More of You" | Global Product Launch
Gibson Guitars
Cases
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D/CAL x Gibson | Campaign Case Study
Gibson Brands
News
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Meet an Indie Agency: D/CAL | LinkedIn
It's another week of Meet an Indie Agency. This time, we head to Detroit and SoCal, where we meet agency co-founders Adam Wilson and Tony Hawk. Adam has some serious creative chops across the agency world and some of the most iconic brands. Tony Hawk? Well, you've likely heard about his myriad exploits over several decades. We learn how this creative powerhouse combines deep craft and strategy with the right cultural touches.
LinkedIn, 05/29/2024
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D/CAL Featured in Ad Age Article About Celebrity-Backed Agencies
Here's why A-listers including Shaquille O’Neal, Tony Hawk, Reese Witherspoon and Tom Brady have started their own agencies, and what benefits and risks they bring to the ad industry.
Ad Age, 08/08/2023
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D/CAL Boogies on Down at D-Show with 5 Award Wins — D/CAL
D/CAL spread the brand love at this year’s D Show in Detroit with 8 shortlisted entries in 7 different categories with 5 different clients/brands! • Detroit Vs. Everybody x Gucci “Patterns” • Lions Clubs International “United in Kindness” 🇺🇦 • Epihone Guitars “First Forever” • KRK Audio “Studio Anywhere” • Kramer Guitars “Shred The Holidays” • Kramer Guitars “Spotify Enabled Print Ad” We are proud to mix it up in our beloved local award show!
D/CAL, 06/16/2023
Clients
| Client | Start Year | End Year |
|---|---|---|
| Buddy's Pizza | 2023 | Current |
| Wolverine Boots | 2023 | Current |
| Uptime Energy Drink | 2022 | 2024 |
| Kraft Foods | 2019 | 2020 |
| Detroit Pistons | 2019 | Current |
| Lions Clubs International | 2021 | Current |
| May Mobility | 2019 | 2023 |
| Gucci | 2021 | 2023 |
| 5.11 Apparel | 2019 | Current |
| Gibson Brands | 2021 | Current |
About
Founded in 2019, D/CAL is a fiercely independent strategic creative agency purpose-built to help brands build greater “emotive clarity,” making them less replaceable, more differentiated, with a higher likelihood of justifying their prices.
Our approach to achieving this with every Client is rooted in a simple, yet powerful idea:
SUBCULTURES > DEMOGRAPHICS
We believe interest-driven insights lead to building more of your audience than buying it. And we’re built to act on that belief - with more agency outsiders in our ranks than any other firm and a methodology that optimizes any strategy.
People
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Justin "Dud" Lawson
Writer-At-Large
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Anna Moses
Account Coordinator
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Eliot Zuniga
Sr. Art Director/Designer
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Marcus Morabito
Associate Creative Director
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Mike LaFontaine Jr.
Founding Partner/Advisor
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Christos Moisides
Founding Partner/Advisor
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Cathy Goodman
Cultural Advisory Board Director
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Rick Williams
Cultural Advisory Board
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Matt Perlman
Business Manager
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Jared Prindle
Co-Founder/Director of Production
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Melanie Westendorf
Director of Client Services
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Ryan Maconochie
Co-Founder // Creative & Design
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Adam Wilson
Co-Founder // Strategy & Creative
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Tony Hawk
Co-Founder // Chairman of the Board