To reach a new generation of home owners, Scotts went back to their roots to build an entirely new brand based on the namesake of their founder, O.M. Scott and Sons. Scotts selected D/CAL to develop a clearer picture of this new lawn care consumer, which led to D/CAL developing and producing a full, integrated launch campaign consisting of streaming, social, print, and more. Our campaign is rooted in the idea that O.M. Scott is the original Yard Goat, and we’re actively engaging with and celebrating the everyday Yard Goats out there on the socials. The main video anthem is below. Enjoy!