Tajín leveraged its enchanting flavor and ability to elevate any food experience it’s in its latest brand campaign, “As Unique As You”. The multimedia campaign is anchored by two distinct TV spots, one for the diverse mass audience and another for Hispanics. Each taps insights and cues in storytelling to enhance cultural relevance and engagement, but both feature a diverse make-up of extended family and friends that reflects the new Mainstream in American culture while recognizing the different relationships each consumer segment has with the brand. The Spanish-language spot, entitled “Unique Dinner,” showcases a multigenerational Hispanic family gathered around a table as they all demonstrate the many ways each character enjoys Tajín.