Tajín leveraged its enchanting flavor and ability to elevate any food experience it’s in its latest brand campaign, “As Unique As You”. The multimedia campaign is anchored by two distinct TV spots, one for the diverse mass audience and another for Hispanics. Each taps insights and cues in storytelling to enhance cultural relevance and engagement, but both feature a diverse make-up of extended family and friends that reflects the new Mainstream in American culture while recognizing the different relationships each consumer segment has with the brand. The English-language spot for the Diverse Mass audience features an ethnically diverse group of friends at a BBQ, some very familiar with Tajín, others exploring new ways of consuming it and some trying it for the first time, as they are seduced and enchanted by its unique flavor profile.