Travel-wear that
went from ‘Gram
to GONE in 2 weeks.
In partnership with New York or Nowhere's co-founder, Quincy Moore, we created the IDLEWILD capsule collection: Amex-exclusive travel-wear that was comfy enough for a layover, but smart enough for the lounge.
Coinciding with Membership Week - a weeklong celebration of Card Members across their social channels - we gave Quincy the keys to Amex's Instagram account, where he invited Card Members to weigh in on the design process; from concept to colorways.
American Express + NYON: Idlewild Travel-Wear
Case Study