Transforming a 100yr old brand for digital.

K-Y came to us looking to update their web and social experience - it was the best move they’d made in a while. Turned on and intrigued by the possibility of reimagining such an exciting brand we decided to go a little deeper.

Our approach was to transform their entire digital ecosystem from something purely transactional into a world that could invite sexual exploration at every touchpoint. A task that would prove to be a journey through sex and time.