Allen & Gerritsen and Greater Boston Convention & Visitors Bureau have been working closely together to launch the new name and brand identity for the Greater Boston Convention and Visitors Bureau. Introducing Meet Boston’s new brand identity fueled by the collective spirit of transformation about a city built by motion and designed to stay in motion. In January, 2023 a new national campaign rolls out, highlighting the intentionality in capturing the true essence of Boston’s evolution into becoming a more equitable city