Caron Treatment Centers (Caron), an internationally recognized nonprofit organization dedicated to addiction and behavioral healthcare treatment, research, prevention, and addiction medicine education, announces the launch of its new creative campaign that aims to highlight how Caron’s tailored approach to substance use disorder (SUD) treatment is a more successful model of care than those used by traditional treatment centers.

The campaign was designed and developed by Allen & Gerritsen (A&G), an independent, creative-led advertising and public relations agency in Boston and Philadelphia. To help those dealing with SUD find the aid they need, the integrated A&G team, including strategy, media, analytics, production, and creative, launched an emotion-driven, heart-warming campaign that features real Caron alumni sharing their success stories with the world.

The creative spots will live on Caron’s website and on digital banners and be streamed across a variety of online video, audio, and social platforms, such as Pandora, iHeartRadio, YouTube, Facebook, and Twitter. These spots will be shown across markets where Caron has treatment centers, including the District of Columbia, West Palm Beach, New York City, and Philadelphia. As part of the campaign, A&G also orchestrated partnerships between Caron and content publishers, like WebMD, to educate researchers on SUD topics such as the science of SUD and mental health. WebMD will also allocate a Caron-specific content hub on its site to be populated with resource materials.