For the first time in the company’s 86-year history, UniFirst (NYSE: UNF) has launched its first national brand campaign: Always Deliver. The multimedia campaign pays homage to essential workers, whose commitment to hard work and perseverance, especially throughout the COVID-19 pandemic, inspired the theme. The integrated A&G team (including creative, media, strategy, analytics, PR and production) developed and executed the campaign, which highlights the determination of real UniFirst employees and essential workers to get the hard work done, day in and day out.