Creative
Cases
News
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Campaign Trail: Colgate-Palmolive’s Hello makes mundane routines more magical
Indie agency Walrus worked to find a “Goldilocks zone” between fantasy and real life in playful spots for toothpaste and deodorant.
Marketing Dive, 10/18/2024
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Why Colgate-Palmolive picked Walrus to Hype Hello Toothpaste | Ad Age
"We needed an agency that understood the essence of Hello and the uniqueness of the brand,” said Kristen Babkes, senior director of integrated communications planning at Colgate-Palmolive. “It was just very clear to us [Walrus] had the ability to blend the creative and strategic insight into a fresh perspective for the brand." "New ads aim to maintain momentum for Hello, which has thrived since Colgate-Palmolive bought it in 2020."
Ad Age, 09/24/2024
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How ad agencies can remain independent: W+K, Walrus, Mischief USA | Ad Age
Frances Webster, owner and CEO of Walrus, advised agency founders to never have a Plan B, saying it makes it too easy for executives to give up and go back to a corporate job. “Be realistic,” added Deacon Webster, Frances’ husband, and owner and chief creative officer of Walrus. “There is a misunderstanding of how difficult it is to be the next Mischief or Wieden+Kennedy. A lot of people, especially creatives who have spent a long time in large organizations where they may have been sheltered from some of the realities of [scopes of work] and that kind of thing, they think ‘The only thing that’s really standing between me and being the next Dan Wieden is these stupid people over the top of me.’
Ad Age, 09/23/2024
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Two Great Advertising Charts that Go Great Together Is there anything better than advertising charts? No. No, there isn't. I have a folder full of them that I… | 29 comments on LinkedIn
Walrus, 09/01/2024
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Independent agencies driving a change in agency compensation | Ad Age
These small firms are trading in billable hours and costs per head for deliverables-based payments, flat fees and equity stakes.
Ad Age, 08/12/2024
Clients
| Client | Start Year | End Year |
|---|---|---|
| Amazon | 2022 | Current |
| Colgate-Palmolive | 2023 | Current |
| Lowes Foods | 2019 | Current |
| MOTH Cocktails | 2024 | Current |
| Palmetto Citizens Federal Credit Union | 2022 | Current |
| Smith & Wollensky | 2009 | Current |
| The Hollywood Reporter | 2022 | Current |
About
what is walrus?
Walrus is an independent advertising agency that has helped grow some of the world’s biggest and most innovative brands. Our approach is simple: we want our clients to be noticed and positively remembered. It’s not easy. Only 4% of ads are positively remembered; everything else is either forgotten or disliked. BUT for brands who manage to make their ads enjoyable, there are major advantages. They can spend less on media. People will seek them out. People will share their ads. And most importantly, people will buy more of what they’re selling.
People
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Jillian Dresser
Creative Director
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Olivia Johannson
CEO
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Jeff Hale
Head of Design
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Paula Levine
Managing Director | www.linkedin.com/in/paula-beer-levine-ba1ba06/
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Deacon Webster
Chief Creative Officer | www.linkedin.com/in/deacon/
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Frances Webster
CEO | www.linkedin.com/in/franceswebster/