We took Modelo Especial’s unique brand of spirit and swag to the streets with weekly drops of must-have merch and one-of-a-kind experiences. From Bumpboxx to Rolling Loud Festival, and Midnight Studios to East Van Chop Cycle, our collabs transformed our consumers’ summertime into #Modelotime.

We partnered with media platform, Hypebeast, released retail displays featuring designs by street artist, Conrad Garner, and used QR codes and the #ModeloTime hashtag to move consumers into our digital world.

Sounds cool, but what about the results? We Dropped It Like It Was Hot. Contest entries were 18% higher than the same promotional period in 2021, and we saw an 11% increase in distributor activation. Modelo achieved a 15% increase in YOY sales and a 10% increase in unit sales for the campaign period.