Bibigo is a hyper-growth oriented brand with a strategy to win key markets. We partnered with Bibigo to leverage retail strategies that would increase awareness, inspire trial, drive conversion, and create meaningful differentiation in a fast-growing category.

We developed a brand positioning that evoked its distinctive Korean heritage and communal connectivity. Then we brought it to market with a bold brand campaign and innovative sampling promotion with PostMates that encouraged people to share Bibigo mandu dumplings with a friend. Our success in markets like Portland, Houston, and Denver scaled into a national roll out with significant retailer buy-in. In year 2, we accelerated momentum by ritualizing #ManduMonday, introducing influencers and refreshed content.

We saw tremendous growth and velocity after we introduced Bibigo to the U.S. market. First-year unit sales increased by 233% and the brand saw a jump of 23.9% total points of distribution.