Description
Best known for casual footwear, Crocs wanted to tap into the fandom of college athletes and the world of sport in their influencer marketing for the Mellow Slides. Leveraging college aged, sport-focused ambassadors, we worked with Duke basketball star, Jared McCain and gold medal winning gymnast, Suni Lee. Both NIL stars amplified storytelling across their owned channels to drive interest with their fans and bring new audiences to the brand.