Porter-Cable is a power tool manufacturer a part of the Stanley Black and Decker family. They are known for pioneering portable tools for the do-it-yourself person. Their tag line, “Tools To Live By” is rooted in their brand mission to help users live on their own terms.
As part of their 2021 marketing, they formed a strategic relationship with Tractor Supply Co. to reach a new audience. Research concluded that the two brands shared overlaps in audience values, making partnership a logical choice. The two worked together to release content, marketing the partnership and Tractor Supply as a destination to shop for the brand.