In 2021, WhatsApp partnered with their very first global ambassador - NBA star Giannis Antetokounpmo. Giannis was a perfect partner for the brand for two reasons. For one, the product played a pivotal role in Gianni's life, as WhatsApp was his lifeline to connect with his family when he first moved to the United States from Greece. In addition, Giannis is a living personification of WhatsApp’s belief that “deep human connections lead to progress.” Giannis’ progress and ascent to stardom has been driven in large part by the many deep connections in his life. Thus, the deep pride he holds in his cross-cultural identity birthed WhatsApp's new platform “There’s No One Like us” and the associated film Naija Odyssey.