Creative
News
-
Fast Company - The 10 most innovative companies in advertising of 2023
THE MARTIN AGENCY - For innovating across brands and behind the scenes...
Fast Co, 02/04/2023
-
The Martin Agency's Entertainment Division Finds Its Leader
Alanna Strauss will lead the shop's Cultural Impact Lab along with the new Martin Entertainment content hub.
Adweek, 06/14/2023
-
Hanes Launches New Hanes Originals Campaign With a Fun and Rebellious Twist on the Victorian Age
WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Apr 11, 2023-- Hanes, America’s No.1 Brand of Underwear 1, is giving a nod to its heritage in its new “Make Yourself Comfortable” campaign, set in the Victorian Age of 1901. The advertising spots support Hanes Originals, the largest cross-category collection in Hanes’ nearly 125-year-old history. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230411005282/en/ Hanes journeys back to its 1901 beginnings for the new “Make Yourself Comfortable” campaign featuring cinematic advertising spots to begin airing in April. (Photo: Business Wire)
NewsBreak, 04/11/2023
-
While certain things will always remain symbolic of richness – a gold watch, a bottle of champagne – the concept of “luxury” needs to be freshened up from time to time. For example, the high-end bottle of cologne or perfume your grandparents used may not do the trick anymore. Enter Lil Baby, teaming with Axe to introduce the new G.O.A.T. of fragrances. Premiering on HollywoodLife, the visual sees a multi-limbed Lil Baby turn those old traditional perfumery shops on their head with the introduction of the AXE Fine Fragrance Collection.
NewsBreak, 03/13/2023
-
Best Agencies 2023: The Martin Agency | Ad Age Agency News
Martin showcased a breadth of work that stretched beyond the TV spots for which it is known.
Ad Age, 03/13/2023
Clients
Client | Start Year | End Year |
---|---|---|
Axe (Unilever) | 2020 | Current |
Bud Light | 2023 | Current |
Busch Beer | 2021 | Current |
Carmax | 2019 | Current |
DoorDash | 2019 | Current |
GEICO | 1994 | Current |
UPS | 2018 | Current |
Hanes | 2001 | Current |
Old Navy | 2020 | Current |
Mondelez OREO | 2012 | Current |
About
We are a full-service agency with unified capabilities in advertising, strategic planning, integrated production, PR, digital, influencer, activations, entertainment marketing, direct response, audience analytics and design. We also have post-production editorial facilities and a full-service live action and animation studio.
People
-
Carmina Drummond
Chief Culture Officer
-
Alanna Strauss
EVP, ENTERTAINMENT & CULTURAL IMPACT LAB
-
Janet White
Chief Financial Officer
-
Tasha Dean
Chief Revenue Officer
-
Jerry Hoak
Executive Creative Director
-
Elizabeth Paul
Chief Strategy Officer
-
Michael Chapman
Chief Client Officer
-
Danny Robinson
Chief Creative Officer
-
Kristen Cavallo
Chief Executive Officer