Creative

Cases

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  Spectrum Think Forward - Brand Platform

  Charter Communications

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  Spectrum Mobile - Brand Insight

  Charter Communications

News

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  Rookline: We Know Because We Play

  If you know, you know, and newly launched golf apparel brand Rookline knows golf. To create and debut the brand, Rookline enlisted the help of equally passionate golfers at creative agency Something Different, which developed the “We Know Because We Play” platform to introduce Rookline to the golfing community. Rookline is driven by an all-consuming love from the game of golf, and is dedicated to crafting the absolute best apparel to help golfers get through their round and all that comes afterwards. The apparel is designed with the same drive for perfection that the game of golf brings out in those who love it. Something Different and Rookline worked closely to: Help develop the brand identity, positioning and aesthetics. Communicate the brand's values – real, obsessed, accessible and authentic – with the “We Know Because We Play” campaign, which tees off today, 11/12 and speaks to the love of golf, with a dash of humor. Leverage the language of golf, with lines such as, “For those who know a fried egg has nothing to do with breakfast,” and “If your favorite thing from Texas is its wedge, you’re one of us.” The collaboration between Rookline and Something Different was born on the golf course, when Rookline Founder Matt Dowling and Something Different co-founder and Chief Creative Tommy Henvey met during a round. “Golfers are desperate for a brand that gets it,” said Henvey. “Once I met Matt, I knew that with his passion for the game combined with his apparel expertise, Rookline would be the brand that has been missing from the market. As an obsessed golfer myself, it has been so exciting to partner with him to build the brand from scratch and create the ‘We Know Because We Play’ platform that articulates the inexplicable devotion golfers have to the game.” “Some may think this dedication to putting a little white ball into a hole in the ground is strange, but we don’t just understand it; we encourage it,” said Dowling. “Tommy and his team at Something Different also understood that innately, and they have been the ideal partners to help develop our branding, create our launch platform, and ensure that Rookline communicates its values to our audience of golf enthusiasts.”

  Ads of the World™, 11/13/2024

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  Something Different's Passionate Golfers Debut Newly Launched Golf Apparel Brand Rookline | LBBOnline

  The collaboration between Rookline and Something Different was born on the golf course, when Rookline founder Matt Dowling and Something Different co-founder and chief creative Tommy Henvey met during a round

  Little Black Book, 11/13/2024

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  Cycle Through Time with Spectrum in Latest Campaign Highlighting Customer Commitment | LBBOnline

  Spectrum today made a series of announcements building on the Company's customer-first philosophy, backed by money-back guarantees. They include a first-of-its-kind Customer Commitment that provides performance and service benchmarks to Spectrum customers and a new and simplified pricing strategy that enables customers to choose bundles with price guarantees, including a 500 Mbps Spectrum Internet plan starting at $30 per month when bundled with two lines of Spectrum's fastest Mobile and/or Spectrum Video service. Additionally, all current Spectrum Internet and Spectrum Internet Ultra customers will have their speeds automatically increased for free to 400 and 600 Mbps, respectively.

  LBBOnline, 09/24/2024

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  With the WFH battle still raging, how are agencies finding the right balance? | The Drum

  If you are in your office or studio as you read this, take a quick look around. Can you count the number of colleagues in the office alongside you on one hand? We ask agencies if that’s a problem or an advantage and how they are getting the balance.

  The Drum, 08/01/2024

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  What can new business managers do when they’re being ghosted? | The Drum

  New business development is often a marathon, not a sprint, but things can go off track quickly. The Drum asks new biz development specialists how they keep conversations moving forward and what they do if a prospect starts ghosting them.

  The Drum, 07/25/2024

Clients

About

Great work matters. The results they generate for their clients matters. But here's the thing, how you get 'there'​ matters even more. Something Different is a full service agency based in New York, NY. We help brands talk to people like they’re people. Simple as that.

People

• Torey Powers

  Project Manager/Account Executive

• Marianne Waldron

  Production/General Manager

• Joel Chua

  Creative

• Garrett Crabb

  Special Ops

• Geoff Ollwerther

  CFO

• Meghan Linehan

  Director of Accounts

• Richard Ryan

  Creative Director

• Tommy Henvey

  Co-founder and Chief Creative

• Patti McConnell

  Co-Founder and Managing Partner