Creative
Cases
News
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Creating Economic Development Equity with Strong Marketing | Schaefer Advertising Co.
Economic Development is the engine that drives growth in a region, and while many factors contribute to a strong economic development effort, robust and strategic marketing can help a region catapult those initiatives and truly reach its potential. The benefits of a well-run economic development effort are deep and wide. Here are some of the […]
Schaefer Advertising Co., 02/27/2024
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Leveraging AI to amplify our creative process | Schaefer Advertising Co.
As a creative leader at Schaefer, I’m thrilled to see our art directors leveraging AI prompts to enhance our visual ideation process. In our industry, innovation is paramount, and utilizing AI throughout our process opens up new avenues for creativity that were previously untapped. In the past, our concept sessions generated great ideas, but bringing […]
Schaefer Advertising Co., 03/20/2024
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ASCRS 2024: Top 10 Takeaways | Schaefer Advertising Co.
Healthcare Marketing Perspectives From The Field To paraphrase an old advertising slogan, neither rain, nor sleet, nor wind, nor snow would keep the American Society of Cataract and Refractive Surgeons (ASCRS) Annual Congress down. ASCRS just ended in Boston and despite the cold weather, the meeting itself was as dynamic as ever. Schaefer was there […]
Schaefer Advertising Co., 12/20/2024
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The Last Word: Ken Schaefer on Fort Worth's 'Unique' Collection of City Nicknames » Dallas Innovates
Most cities are fine with one famous nickname. But Fort Worth stands apart by having a lengthy string of sobriquets, including the ones scattered across the skyline above. Schaefer, who's worked with the city on past marketing campaigns, told Fort Worth Report this stem's from the city's "unique" desire to nurture several brand identities.
Dallas Innovates, 09/06/2024
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Agency 100 2024: Schaefer Advertising
Over the course of a conversation with Ken Schaefer, president and CEO of Schaefer Advertising, one word you’ll hear repeatedly is “nimble.” He sees nimbleness as one of the defining qualities of his Fort Worth-based agency. And he admits that quality was put to the test during a challenging 2023.
MM+M - Medical Marketing and Media, 11/20/2024
Clients
| Client | Start Year | End Year |
|---|---|---|
| Hillwood, AllianceTexas | 2017 | Current |
| BOK Financial | 2024 | Current |
| Icon Golf | 2020 | Current |
| Galderma | 2014 | Current |
| Dermavant Sciences | 2023 | Current |
| Alcon | 2022 | Current |
| Fort Worth Economic Development Partnership | 2023 | Current |
| City of Fort Worth Economic Development | 2021 | Current |
| Atlantis Paradise Island Bahamas | 2024 | Current |
| Fort Worth Zoo | 2011 | Current |
About
To start with, we believe sound strategy is all-powerful and without it, marketing can be a risky endeavor. At Schaefer Advertising Co., we arm you with strategic thinking bound with an unbiased analysis of your position in the competitive marketplace. Yielding exceptional creative and innovative, cost-effective strategies. Our marketing services include:
Strategic positioning and brand development
Research
Fully integrated marketing plan development
Comprehensive creative and production services
Print, broadcast, outdoor and collateral production
Media planning and buying
Sales promotion
Direct marketing
Website and multimedia design, development and management
Media training
Data analytics
Social media and customer engagement
People
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Debbie Carrell
Controller
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Doug Austin
VP Growth & Innovation
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Charlie Howlett
VP Creative Director
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Sara Hull
EVP Account Strategy/Client Development
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Ken Schaefer
President/Owner