After serving northern New England for 100+ years, Passumpsic Bank felt they’d detached from their local roots. They needed to reconnect and evolve, and they were ready to be bold. Our team guided them through a brave rebrand that reconnected Passumpsic to the environment and their community. After two years, they wanted to evolve their brand even further with a new campaign, and thus, the "Bank of the Wild" was born. Our Motion & Sound team, also fondly known as "Anchor Line," produced numerous Bank of the Wild videos, one going on to receive an Emmy nomination.