Creative
Cases
News
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80 ad execs predict 2024 trends: AI, elections, Olympic | Ad Age
Industry insiders polled by Ad Age forecast more AI disruption, economic woes and a tumultuous year with the U.S. elections on the horizon.
Ad Age, 01/02/2024
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Jeremiah Knight, COO of Saatchi & Saatchi joins the Work Inspired Podcast to discuss the use of AI in enabling creative teams and expanding the possibilities of future workplaces.
Inspiring Workspaces by BOS, 11/28/2023
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These are 30 rising stars of Madison Avenue who revolutionized advertising in 2023
Saatchi’s very own Carissa Conteh has been listed on Business Insider’s Rising Stars of Madison Ave!
Business Insider, 11/21/2023
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There Are No Tricks in Toyota’s ‘Outlast Outlive’ Campaign
Toyota's newest campaign features a cast of true adventurers-- not actors-- along with director Chris Malloy to show the trucks on all types of terrain.
Little Black Book, 11/28/2023
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Toyota Gives a Little Love This Holiday Season
Toyota releases two heartwarming Holiday ads debuted during NBC’s “Christmas in Rockefeller Center”
PR Newswire, 11/30/2023
Clients
Client | Start Year | End Year |
---|---|---|
Optimum | 2023 | Current |
Toyota Motor North America | 1980 | Current |
P&G: Tide | 1980 | Current |
P&G Downy | 2022 | Current |
Campbell's Snacks | 2020 | Current |
Goldfish | 2020 | Current |
Snyder’s of Hanover Pretzels | 2020 | Current |
Kettle Chips | 2023 | Current |
Pepperidge Farm | 2020 | Current |
Sierra Nevada Brewing Company | 2023 | Current |
About
We believe that there is no challenge that creativity cannot solve. As such, our Saatchi mantra is Nothing is Impossible. Our belief is proven in our heritage of helping clients overcome their toughest challenges, built on our proven strategic approach, Make Iconic Brands Possible, and work that is recognized by clients, on the awards stage, and in the trades for creativity and effectiveness. Saatchi has stayed true to its positioning and beliefs since 1970, and continues to be courageous, creative, authentic, and smart today.
Our Key Strengths include:
Accomplishing impossible things for our clients’ brands: Our strategic and creative offering is the underpinning of building some of the most iconic brands in the world, all with ‘impossible’ business challenges.
Placing big bets through Make Iconic Brands Possible: Our strategic platform, Make Iconic Brands Possible, unlocks creativity through both data and cultural/human inputs utilized to develop insights that inform the work. This ensures creative ideas bring the right impact to the consumer’s world and client’s business.
An emphasis on measurement and data sciences: We bring forth the largest customer data set through Epsilon, the most accurate and stable identity management platform representing 200+ million people. Our use of Epsilon is customized for each client, brand and brief, and gives us the data foundation we need to best inform, measure and optimize client efforts.
A fully integrated media offering inside our creative agency: We manage $1B in media investment within the walls of Saatchi. Coupled with our strategic and creative offering, we have the creative fire power and media investment clout and expertise to significantly impact brand growth.
Getting people talking, and then buying: Because our work is unlike anybody else’s, it gets widely seen and shared. We’re experts at delivering on the marketing brief, and then going beyond those walls to instigate every last bit of earned media possible.
People
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Courtney Jesperson
Executive Director, Talent
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Chuck Maguy
Chief Executive Officer
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Nicole Souza
Chief Marketing Officer
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Al Reid
Managing Director Client Leadership
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Jeremiah Knight
Chief Operating Officer
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Jason Schragger
Chief Creative Officer
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Mark Turner
Chief Strategy Officer
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Lalita Koehler
Chief Production Officer, US
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Cliff Atkinson
Head of Culture and DE&I
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Michael Webb
Chief Financial Officer, US
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Tom Scott
Executive Director, Media, US