Creative

Cases

News

Clients

Client Start Year End Year
Optimum 2023 Current
Toyota Motor North America 1975 Current
P&G: Tide 1980 Current
P&G Downy 2022 Current
Toyota Dealers Association 1980 Current
TD Bank 2023 Current
Reliant Energy 2022 Current
Mayora 2023 Current
P&G Oral-B 2015 Current
P&G Bounty 2015 Current

About

At Saatchi & Saatchi, we know Nothing Is Impossible, and there’s no challenge creativity can’t solve. Nothing. Is impossible.

Because since 1970, we’ve helped some of the most beloved brands in the world overcome their toughest challenges with our proven strategic approach, Make Iconic Brands Possible. An approach that doesn’t just solve problems—it creates fervor. Fervor builds unbreakable bonds between consumers and your brand. Fervor simplifies the complex and activates your fanbase like never before, driving growth.

We’re capable of everything you’d expect: brand strategy, integrated media and creative thinking, from big 360 campaigns through to smaller more targeted initiatives that we research, measure and learn from. But it’s the unexpected that sets us apart. Because we’re also pretty great at things like: social, digital, experiential, PR, DCO, brand identity & design - we decode chosen communities so brands can embed themselves in culture and create Superfans.

With the right combination of these disciplines, we’ve built brands that transcend product and become part of the cultural conversation. But don’t take our word for it—the proof is in the fervor.

As a globally connected, full-service agency, we fire on all cylinders, 365 days a year. With over 50 years of operating under the Saatchi Nothing Is Impossible mantra, our legacy empowers us. Our people and their curiosity ensure we’re at the forefront of culture—doing the iconic, the impossible, and the unforgettable.

KEY STRENGTHS/SPECIAL EXPERIENCE:

We build Iconic Brands: We build Iconic Brands that transcend product and become part of cultural conversation. This is done through our approach to Making Iconic Brands Possible with three key steps 1. Defining the impossible challenge 2. Claiming ownership 3. Igniting fandom, and is core to the success of some of the best brands on the planet like our partners: Toyota, Tide, Goldfish and Downy to name a few.

A fully integrated media offering inside our creative agency: We manage $1B in media investment within the walls of Saatchi. Coupled with our strategic and creative offering, we have the creative fire power and media investment clout and expertise to significantly impact brand growth.

Saatchi’s emphasis on measurement and data sciences: We bring forth the largest customer data set through Epsilon, representing 200+ million people, and pair that data with our team of data analysts to create customized data inputs for every brief. We customize our 3-step measurement approach for each program including Media & Real Time Performance, Full Media and Creative Analysis and Wrap Reports, Dashboards and Feedback Loops, using a vast specific set of measurement tools.

EMPROS (Earned Media, Public Relations, Owned Social) offering: specializes in enhancing brands and campaigns through a dynamic blend of earned media, public relations, and owned social strategies. This uniquely in-house capability amplifies a brand’s reach through strategic editorial coverage, engaging content across owned and partner channels, and fostering essential key partnerships.

Saatchi field network (perfectly positioned for large retail footprint clients along with franchisee organizations): Strategically tailored to cater to the dynamic needs of sizable retail enterprises and thriving franchise organizations. Originally designed to meet the demands of the automotive sector, our robust field team of 100+ is strategically stationed across five field offices. The beauty of our setup lies in its adaptability. We have the unique capacity to seamlessly repurpose this existing infrastructure to service and empower prominent retail clients.

People

  • Chuck Maguy

    Chuck Maguy

    Chief Executive Officer

  • Jeremiah Knight

    Jeremiah Knight

    Chief Operating Officer

  • Cara Watson

    Cara Watson

    Chief Marketing Officer

  • Michael Webb

    Michael Webb

    Chief Financial Officer, US

  • Tom Scott

    Tom Scott

    Executive Director, Media

  • Jason Schragger

    Jason Schragger

    Chief Creative Officer

  • Mark Turner

    Mark Turner

    Chief Strategy Officer

  • Courtney Jesperson

    Courtney Jesperson

    Executive Vice President, Talent

  • Cliff Atkinson

    Cliff Atkinson

    Director, Culture and DE&I

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