Cedars-Sinai came to RPA looking to expand perceptions of their healthcare organization. Much more than an iconic hospital in Beverly Hills, they wanted people to know about their unwavering commitment to serve, to educate and to care for all of Southern California at more than 250 locations. Most importantly, as the largest non-profit hospital on the West Coast, they wanted to share the day-to-day humanity behind their well-established clinical excellence. We created a brand platform from the ground up that does exactly that. More than a year in the making, our “We’re Right Here” campaign shares Cedars-Sinai’s mission of inclusion and acceptance with deeply empathic moments that reflect the diversity of their staff and the people they serve, so that no matter who their patients are or what they’re facing, they can rest assured that a compassionate, expert team is standing by, ready to deliver the best care.